Three ways to run Meta ads
Meta is the company that runs Facebook and Instagram. You can run ads there yourself, hire an agency, or use Admaker Lab. Here's what each one asks of you.
Meta is the company that runs Facebook and Instagram. You can run ads there yourself, hire an agency, or use Admaker Lab. Here's what each one asks of you.
| Do it yourself in Meta's Ads Manager | Hire an agency | Admaker Lab | |
|---|---|---|---|
| What you do | Set up a Facebook Page for your business, a Meta ad account, and a payment method. Learn Meta's Ads Manager. Run the ad yourself. | Find an agency that takes small clients. Expect meetings, a contract, and often a monthly fee. | Tell us about your ad, choose a version, and pay. We do the rest. |
| Who makes the ad | You do, or a designer does. | The agency's designers and writers. | AI.FRED, our AI art director, at no charge. Use your own photo, or he designs a picture from your words. |
| Who checks it | Meta reviews it after you submit it. If Meta rejects it, you work out why and fix it. | The agency checks it, then Meta does. | We check it against Meta's rules and advertising law, then Meta does. |
| Who decides | You control every setting yourself. | The agency makes the decisions for you. | You decide what the ad does, who it's for, and what to spend. We handle Meta's settings for you. |
| Results | Ads Manager shows you every number Meta tracks. | The agency sends reports on its own schedule. | Your results page shows people reached, clicks, and the cost of each click, any time you check. |
| Cost | You pay Meta for the ads, and you spend your own time running them. | Usually a monthly fee plus a minimum ad budget. | A $49 launch fee per ad, plus your ad budget, starting at $10 a day. No contract. |
| Stopping or switching | Stop whenever you like. Your Meta ad account and its history stay yours. | Depends on the contract, which may require notice or a minimum term. | Stop any time. You pay for each ad on its own, with no contract or subscription, so there's nothing to cancel. |
Want every setting in your hands? Use Meta's Ads Manager. Need a marketing program? Hire an agency, and we'll point you to a good one. Want the ad without the work? Start here.